Key Areas 2026

Sustainable Entertainment - A Vision For The Future 
Implementing responsible leadership and sustainable innovation in a business setting can lead to long-term success while making a positive impact on society and the environment. Business leaders who prioritise ethical considerations in their decision-making can improve their company's reputation, build customer trust, increase shareholder value, and boost employee engagement and loyalty. Join us to understand how the gambling industry can embrace these ideas to deliver sustainable entertainment and a safer gambling environment.

Come and learn, discuss and network with a brilliant range of top speakers and experts in their field as we traverse a wide range of topics including a focus on safer gambling and player protection.

 
This year we will focus on:
 

• Transparency and ethical governance
  
• Safer gambling and the rise of the black market
  
• Creating a healthy player ecosystem
  
• AI against human interaction
  
• Discussing the UK’s approach to Regulatory Matters
  
• Postcards from around the World
  

* Agenda and speakers subject to change depending on availability

DAY ONE  

Tuesday 28th April 2026

9.00 - Introduction – Adrian Sladdin, Ethical Gambling Forum
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9.05 - Welcome from our hosts - Flutter UKI

9.20 - Panel One –  Don’t care was made to care! – Why transparency and ethical governance can lead to robust, future-proof business outcomes Moderator Adrian Sladdin EGF, Jurmy Menckeburg, Duncan Garvie

10.00 – Regulatory Updates - Kirsty Caldwell, BetSmart Consulting

10.30 – Panel Two  –  The biggest compliance disasters in history; where do operators typically fall short—and how can they close the gap? Moderator Neil Tyson, Wes Himes

11.15 – Coffee

11.35 - Workshop: Supporting industry colleagues through gambling harm. - Jo Abergel

12.50 - Lunch & Networking

13.50 -  Fireside Chat  – Innovation, invention and ingenuity in safer gambling - Jody Bechtold and Adrian Sladdin 

14.35 - Panel Three - Creating a healthy player ecosystem and building a portal to sustainable play. Moderator Scott Burrows, Matthew Hickey, Norma Campbell, Dan Spencer
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15.20 - Tea

15.40 – Round Table Sessions – 

• The Rise and Fall of the Betting Shop - Moderator Steve Hoare, Katie Reynolds-Jones
• Responsible use of technology and available data - tbc
• Careers - attracting new talent, colleague satisfaction and staff retention – Moderator Jo Abergel, Ian Campbell

​16.25 - Day One Conclusions

16.30 – Networking Drinks sponsored by Flutter UKI

DAY TWO

Wednesday 29th April 2026

9.00– Introduction - Adrian Sladdin

9.15 – Presentation on Ethical Leadership by our Sponsor

10.00 – Panel One - AI against human interaction in the world of safer gambling - Moderator Stephen Murchie, Shelley Langan-Newton, Ian Campbell​

10.45 – Coffee

11.05 – Panel Two - Why you should stay at home and achieve twice as much? Conference overload, hybrid working and saving the planet - Moderator, Scott Burrows, Ruth Dancer, Keith Whyte, Claudia Martens

11.50– Panel Three -  Discussing the UK’s approach to Regulatory Matters – What does “good” look like through the regulator’s lens? - Moderator Neil Tyson, Kirsty Caldwell 

12.35 - Presentation – Sponsor

13.05 – Lunch

14.05 - Panel Four - Postcards from around the World – A Spotlight on International Developments - Moderator Steve Hoare, James Mpriwe, Keith Whyte

14.50 - Tea

​15.10 – Round Table Discussions – 

• Collaboration across the industry – from operators to lived experience - Moderator Ian Semel, Katie Reynolds-Jones, Jody Bechtold, ​
• Is there any value in industry awards and do they promote safer gambling? Moderator Adrian Sladdin, 
• Black market and Social Media – Introducing a new code of conduct for the industry - Moderator Jo Abergel, Matthew Hickey, Adrian Sladdin, Duncan Garvie, Wes Himes

15.55  – Day Two Conclusions

16.00 – Conference Close

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Don't miss out

Discounted 2026 Early Bird Tickets Now Available!
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