2025 Speakers
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Sarafina Wolde Gabriel
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Sarafina, CEO of marketing compliance technology firm Rightlander, brings over 20 years of digital marketing experience and a decade of leadership expertise in performance and affiliate marketing. Formerly with Paysafe’s Income Access, she led award-winning affiliate programs and served as CMO, driving global growth and innovation. After 18 years, she joined GeoComply in 2022, focusing on international expansion and business development. Sarafina is known for strategic leadership and fostering impactful industry partnerships.
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Monica Shafaq
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Monica, CEO of Gordon Moody since January 2024, has been active in the charity sector since 2010. Previously leading the Kaleidoscope Plus Group, she achieved accolades like the Sunday Times Top 100 Companies award and Gold Investors in People accreditation. Passionate about football, Monica holds non-executive roles with Birmingham County FA, Manchester United Foundation, and the FA’s Asian Inclusion Group. She founded South Asian Football Collective in 2023 and actively champions equality, diversity, and social justice across sports and health sectors.
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Frazer McNaughton
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Frazer is the Head of Compliance and MLRO at Grace Media, where he advises on compliance matters, enhancing safer gambling practices, and ensuring regulatory adherence. His past roles at GamCare, NetBet, and William Hill underscore his expertise in leading compliance and safer gambling initiatives.
Passionate about mentoring the next generation of compliance professionals in the gambling industry, Frazer is dedicated to nurturing a culture of strong and collaborative compliance which also aligns with business goals. |
Stephen Murche
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At Ellipse Entertainment, Stephen dedicates himself to upholding and advancing Safer Gambling practices, a mission he leads with a keen eye for detail and a personal drive for excellence. Overall responsibility encompasses; drafting and enforcing policies tailored to diverse legal frameworks, ensuring internal processes and support staff training remain ahead of industry standards. Leveraging the expertise that's been built over the last 7 years, he spearheads the refinement of safer gambling / sustainable procedures as well as user experience enhancements. This has led to the creation of more efficient and effective methods that align with the overarching goals of player protection and user satisfaction.
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Adrian Sladdin
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Adrian Sladdin is the co-founder of the Ethical Gambling Forum with over ten years’ experience of working with the gambling industry on safer gambling, player protection and education programmes for young people. He is also an experienced conference organiser and host and he currently co-curates the Know Now Safer Gambling conferences in the UK alongside his work with the EGF. He is also a director at Seventh Wave Corporate Training which specialises in leadership and management training, ESG and DEIB, alongside safer gambling training.
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Jo Abergel
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Jo Abergel is co-founder of the Ethical Gambling Forum and the founder of Rock Learning. Jo is passionate about challenging the gambling industry on the ethical dilemmas it faces, including problem gambling, financial crime prevention, DEIB and the broader ESG umbrella. Her interactive Ethical Gambling Forums bring together regulators, operators, recovering addicts, safer gambling charities, researchers, affiliates and all other stakeholders to collaborate and share their challenges.
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